Leadership as Stewardship.

EDLX is founded and led by Sudhir Gupta, a globally recognized entrepreneur, cultural preservationist, and authority in fragrance and beauty.

He is the founder of Facticerie, the world’s first museum dedicated to perfume factices — monumental display bottles now regarded as endangered works of art. Facticerie is officially recognized by Guinness World Records for housing the world’s largest collection of perfume factices.

Sudhir’s journey from immigrant entrepreneur to industry leader has been widely documented. He is a published contributor to Forbes, Rolling Stone, Entrepreneur, and Fast Company, writing on entrepreneurship, luxury, memory, and cultural responsibility.